What meeting planners typically want is all or some parts of my “Inclusive Speaking Package,” which:
1) Increases the number of sign-ups for your event
2) Helps you improve funding from event sponsors (if you have any)
3) Provides greater event satisfaction for attendees (according to post-event surveys)
4) Minimizes risk for you as a meeting planner
5) Helps ensure that the new strategies provided in the presentation are effectively applied afterward by meeting attendees, which adds to their perception of the value of your event.
This package includes 10 points:
1. Keynote program itself (see some options below on keynote topics).
2. Post-keynote breakout session, which makes a deeper dive into the topic of the keynote (if your typical events do not include a breakout session, this is a nice opportunity for a bonus offering for members for an additional fee).
2A. Seminar option: the keynote and breakout can be combined into a half-day or one-day seminar, if this is a type of program that you provide.
3. Free hard copy of #1 Amazon bestselling book on decision-making and problem-solving (sells for $21.95) for up to 200 audience members, see more here. What works well is to invite your event sponsors to put their advertising into the inside cover page of the book via stick-on ads. This offers a very nice opportunity for sponsors, as unlike a substantial percentage of typical giveaways, the book will be valued, kept, and read by event attendees, and passed on to others at the office. Meeting planners use this opportunity both to get more sponsors and to upgrade lower-tier sponsors to higher-tier sponsors. This benefit also improves satisfaction among attendees according to post-event surveys, and helps them recollect and apply what they learned in the presentation to their day-to-day professional context.
4. Free article for your newsletter (I typically get paid $1/word) at least 1 month in advance of the event. This article helps increase interest and enthusiasm for the upcoming program, and thus increases event sign-ups.
5. Free promo video about the presentation (the typical charge for which is $500) at least 1 month in advance of the event. This video helps increase interest and enthusiasm for the upcoming program, and thus increase event sign-ups.
6. A guaranteed backup speaker from the speaker’s company, Disaster Avoidance Experts, at the same price and with the same topic, in the event that the original speaker cannot make it due to an unexpected emergency. This minimizes risk for you as a meeting planner.
7. Permission to videotape the speech and the right to send it out - along with a copy of the PowerPoint - to meeting attendees afterward as well as anyone else that the meeting planner wishes (provided speaker gets a copy of the video with right to use it freely). This provides you as a meeting planner with additional useful content to offer your audience and a marketing opportunity for future events, as well as increasing satisfaction among attendees according to post-event surveys.
8. Two free tip sheets and a free web app focused on integrating strategies from keynote into audience members’ everyday professional activities will be emailed to all interested audience members after the program. These resources improve satisfaction among attendees according to post-event surveys and provide a valuable take-away that audience members can use after the event to help them effectively apply the strategies they learned.
9. Follow-up article for your newsletter focused on integrating strategies from keynote into audience members’ everyday professional activities. It’s easy for the important professional development that audiences gained during an event to get lost in the busyness of day-to-day work, and this article has in the past helped remind and inspire audience members to recommit to using the new ideas they gained. It also helps encourage them to come to future events.
10. Free 30-minute consulting or coaching session for any audience member interested up to four weeks after the event about integrating strategies from the program into the audience member’s everyday professional activities. This post-event engagement improves satisfaction among attendees according to post-event surveys, and has proven to be very valuable in helping audience members apply what they learned in the presentation to their day-to-day context.